With only two documented items across fifteen years, the honest read is not a trajectory of escalating breaches — it is a story about where the exposure sits for a strategy firm.
1. The crown-jewels problem
Strategy consultancies hold some of the most sensitive data in the economy: pre-announcement M&A plans, restructuring and layoff models, market-entry strategy, and board-level deliberations for governments and the Fortune 500. That makes a firm like McKinsey a textbook espionagetarget — the value is in quiet, long-dwell access to decision-grade information, not in the smash- and-grab, publish-on-a-leak-site ransomware that generates headlines. Quiet targets produce quiet records, which is exactly why low disclosure should not be read as low risk.
2. The two surfaces that actually bit (vendor, then AI)
Both documented incidents came from the edges of the estate, not the core. 2011 was a third party — an email provider — turning a marketing list into a spear-phishing seed. 2026 was an internal AI tool whose convenience features (public API docs, unauthenticated endpoints) became the attack path, reportedly reachable by an autonomous agent for the price of a sandwich. Fifteen years apart, same theme: the risk showed up where the firm was extending itself — into a vendor, then into generative AI — not in the hardened centre.
3. AI tooling is the new frontier of the ledger
The Lilli incident is the one that should worry every CISO watching their own internal copilots. A retrieval-augmented assistant concentrates an organisation’s knowledge into one queryable store, behind an API that developers naturally document and expose. McKinsey remediated quickly and found no evidence of client-data access — but the shape of the exposure (no-auth endpoints, injection, a single store of everything the tool has ingested) is the shape most enterprises are now building toward. This is the surface the next few years of the record will be written on.
The trajectory, then, is not “McKinsey is uniquely insecure.” It is that even an advisory firm with a near-empty breach ledger faces the same structural risks it counsels clients on — vendor dependency and, now, the governance of internal AI — and that a quiet public record is a visibility artefact, not a guarantee.